Listening to Customers

Throughout college, marketing classes have taught us that building a good relationship and meeting customer demands is an important part of being a successful business. While this seems apparent, the reality is many companies are not doing this at all, and are continuing to abide by the sell what you make framework instead of vice versa. In this interesting blog Dell tried to do just that by allowing customers to voice their opinions and then take initiative to try and please them. While the customers has some good suggestions, Dell determined that many were not feasible. This ended up backfiring on Dell somewhat because people did not believe Dell's response. This shows how difficult and careful a company must be with achieving these goals, because obviously even sometimes with the right intentions it can end up hurting you.